Commercial Websites

Absolut

www.absolut.com/campaign/mango/br?lang=en

- an alcoholic drink website but they make it really interactive and fun.

-very interactive, we can make our own drink and play games such as cutting the kiwi, or mixing it.

-simple looking website and easy navigation. interactive as well.

-beautiful looking products.

-they even have the tutorials on making drinks.
-for me, they are trying to make alcohol to look good and fun, like as if everyone can drink it and it tastes nice. To be honest, they make them just like juices that is fun and less serious, which i think it can be quite misleading for some people. You just have to be mature to drink and become a responsible one.

Ford Mustang

www.fordvehicles.com/the2010mustang

-a really really cool car.

-easy navigation (they have more than one navigation option).

-the background acts as the flash movie as well.

-interactive customization for the car (not graphic based meaning the car changes in real car visual)
-the target audiences are for those who loves sport cars that looks elegant, but tough as well. (not like porsche or ferrari that looks more luxurious)
-the color mood looks a bit greyish, a bit dull feeling, for me somehow to show the seriousness of the car, as if to say don't screw with me or you'll get screwed

Puma (Shoes)

www.lift.puma.com

-using things as a comparison on which one is heavier, the shoes or the things (creative idea to show the selling point of the shoes)

-simple, nice looking flash website (play with the space)

-easy navigation

-interactive way to show the look of the shoes.

-i believe they are targeting for young/active people. not only for sports purpose but as well for fashion.

-puma still maintain their image of combining sporty/elegant/active/subtle for their products in my opinion.

-in this website, puma is not only promoting the shoes, but their other apparels as well. you can see from the girl and the guy are wearing puma products.

IKEA

www.ikea.co.uk/ps

-although it's not a really flash site but they have a fun interactivity.

-showing the products in a fun way (and explaining it) like a movie. and it can inspire people on how to arrange the furniture.

-it's like in a fantasy world with the products inside (new and creative idea that can change people's perception of furniture that's boring)

-fun navigation.

-i think it's pretty innovative and unique for a furniture shop to have this kind of interactive website. can really attract people to buy

-beside the flash interactive site, they also have the normal one maybe for people with slower connection to browse through their items.

-in my opinion, they are intending for wider area of buyers, not only for women, housewives, old ladies (furniture..duh), but also for young people like us, no matter what your gender is, and no matter what your job is